by Joel Shumate | Sep 21, 2020 | Enrollment
For institutions that rely heavily on their geographic area to build their student class each year, a declining prospect pool is often less important than a falling market share. Maintaining or growing the portion of students you attract in your market is a sign of... 
by Joel Shumate | Aug 27, 2020 | Enrollment
History professor Steven Mintz reminds us in a recent post that true innovations are those that add real value. He submits the example of applying analytics in higher education, which provides “actionable data to guide decision making, expose problems, and... 
by Joel Shumate | Jul 20, 2020 | admissions
As part of the traditional recruiting process, college admissions professionals may visit dozens or even hundreds of high schools on behalf of their institution. This fall there are roadblocks to that effort. School districts across the nation have announced they are... 
by Joel Shumate | Jul 2, 2020 | Data Mining
Gerald Stanley – CEO The information age is enlightening… well not exactly. For those of us who see the dirty little secrets of data, we know that too often data is not really enlightening at all, but a rather monstrous leviathan that’s just sitting there... 
by Joel Shumate | Jun 23, 2020 | Enrollment, Predictive Analytics
Former Centenary University President David P. Haney reminds us that it is not always easy for educational institutions to identify problems. “First, we often jump to potential solutions before defining the key issue. For example, ‘Our enrollment is too...