About Us

Our Mission

Inroads Analytics was formally launched in October 2019 out of a desire to help institutions navigate the enrollment challenges of a shifting higher education landscape.

This mission stems from the biblical example set by Aaron and Hur as they upheld Moses at the battle of Rephidim. It illustrates the vital principle of shared reliance that both guides and motivates our efforts. We accomplish this by empowering frontline admissions teams to proactively recruit, enroll and retain best-fit students.

Our Methods

Inroads Analytics was born as a joint venture between Taylor University and a team of technology leaders with proven results in cloud software. We operate with the understanding that data can be slanted to manipulate us to see relative truth instead of the real truth. A fascinating book by Cathy O’Neil called “Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy” lays out real world scenarios showing how big data has been misused for personal gain and social manipulation. At Inroads, we strive to go about our business with integrity and transparency. With that in mind, our mantra is “Be on guard. Stand firm in the faith. Be courageous. Be strong. And do everything with love.” – I Corinthians 16:13-14

Our hope is that our clients will embrace the future as we enable them to transform their enrollment process and reach their organizational goals.

Our Guarantee
Inroads Analytics will partner with you to honestly assess your unique data and process related challenges.
You have our steadfast commitment to the secure and ethical handling of your institutional data that has been entrusted to us.

We promise to listen carefully as we work to deploy the best possible predictive analytics solution to meet your needs.


Client success is the foundation for long-term collaboration. We will work diligently with you post-implementation to ensure that opportunities for transformative results are identified, incorporated and attained.

We believe in the power of people joining with data systems to transform an organization. Whenever we engage with you, we want you to see that we are in the trenches right beside you. Together we can achieve the highest levels of profession and calling to the benefit of your institution.

- Gerald Stanley, CEO