About Us

Our Story – Illuminating the Predictive Path

Inroads Analytics was formally launched in October 2019 out of a desire to help educational institutions navigate the enrollment challenges of a shifting higher ed landscape. This mission stems from the biblical example set by Aaron and Hur as they upheld Moses at the battle of Rephidim. It serves as a beacon that both guides and motivates our efforts.

We empower frontline admissions teams to proactively recruit and retain best-fit students. Our accessible predictive analytics and machine learning tools provide clear guidance to drive their daily workflow. 

But how exactly did we arrive here?

It all began in 2017 at Taylor University with a conversation between Enrollment and IT. Despite several years of consistently increasing the prospect list, Taylor continued to face setbacks in attracting new students. They needed a game changer. The two departments collaborated on the development of a statistical analytics software to predict student progression through the enrollment funnel. The end result was the rAdmit system which leverages predictive modeling and machine learning methods to visualize the university’s historical data.

The implementation was a resounding success (read the case study). After two promising recruiting cycles, Taylor began looking for a business partner to bring the solution to market. Inroads Analytics was born as a joint venture between Taylor and a team of technology leaders with proven results in cloud software. Inroads built inSuite Educate as a SaaS platform to improve the usability and access of rAdmit, alongside the other tools in the package.

We operate with the understanding that data can be slanted to manipulate us to see relative truth instead of the real truth. A fascinating book by Cathy O’Neil called “Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy” lays out real world scenarios showing how big data has been misused for personal gain and social manipulation. With that in mind, “Be on guard. Stand firm in the faith. Be courageous. Be strong. And do everything with love.” – I Corinthians 16:13-14

Our hope is that our institutional clients can embrace the future as we enable them to transform their enrollment process and reach their organizational goals.

Our Guarantee
Inroads Analytics will partner with you to honestly assess your unique data and process related challenges.
You have our steadfast commitment to the secure and ethical handling of your institutional data that has been entrusted to us.

We promise to listen carefully as we work to deploy the best possible predictive analytics solution to meet your needs.


Client success is the foundation for long-term collaboration. We will work diligently with you post-implementation to ensure that opportunities for transformative results are identified, incorporated and attained.

We believe in the power of people joining with data systems to transform an organization. Whenever we engage with you, we want you to see that we are in the trenches right beside you. Together we can achieve the highest levels of profession and calling to the benefit of your institution.

- Gerald Stanley, CEO