Identifying Enrollment Management Problems Using Predictive Analytics

June 23, 2020

Former Centenary University President David P. Haney reminds us that it is not always easy for educational institutions to identify problems. “First, we often jump to potential solutions before defining the key issue. For example, ‘Our enrollment is too low’ does not state a problem. Increasing enrollment is a solution to different potential problems, such as unused capacity or most commonly an operational deficit. Increasing enrollment may be a solution to a deficit, but it may also drive up the discount rate and create additional expenses, so it may not be the appropriate solution, or it may need to be considered in concert with other solutions.”

Predictive analytics can help you identify details about the underlying problems faced by your admissions and enrollment teams. Perhaps there is a conversion bottleneck in your enrollment funnel and you don’t know why. Determine which factors are at play and make adjustments based on the significant variables that will improve conversion rates at the specified stage. Maybe your tuition discounting is out of control. What-if scenarios enable you to be intentional in your institutional aid offers by helping you understand which prospects it would be inefficient to offer additional aid to.

Using data insights to reveal the actual issues beneath the symptoms will keep you from wasting valuable resources combating macro issues like shifting demographics that persist regardless. Learn more about our predictive analytics solutions for enrollment management.

Recent Posts

Seeking Market Share

Seeking Market Share

For institutions that rely heavily on their geographic area to build their student class each year, a declining prospect pool is often less important than a falling market share. Maintaining or growing the portion of students you attract in your market is a sign of...

read more
Innovating to Thrive

Innovating to Thrive

History professor Steven Mintz reminds us in a recent post that true innovations are those that add real value. He submits the example of applying analytics in higher education, which provides "actionable data to guide decision making, expose problems, and prompt...

read more