Equip your admissions

team to win!

Academic Sales Development

High-Impact Instruction for Admissions Counselors

As an enrollment leader, you want your team to have every advantage in attracting prospective students. But developing staff with the right mix of emotional intelligence, communication & sales skills, and love for your institution can be difficult.

Inroads Academic Sales Development is live focused training to equip your frontline admissions counselors with the strategic selling skills they need to meet their enrollment goals each year. Let us help you cultivate a high-impact recruiting team and win more Commits!

Build Confidence

Gain Competitive Edge

Customizable Training

Onsite & Remote Options

I went into the training thinking it would be general sales tips, and instead, it was dynamic and relevant to enrollment!

- Olivia, Associate Director of Admission

Course Offerings

Module I


Get back to the basics and position your team to realize their full potential with these foundational approaches for successful college admissions counseling, including comprehensive contact plans. Course Detail >>

Module II

Strategic Sales

Reimagine your counselors as a sophisticated sales team with a careful mix of emotional intelligence and strategic selling skills. Move beyond simply building relationships and excel at recruiting. Course Detail >>

Module III

Persuasive Communication

Equip your team to navigate difficult conversations and reach optimal conclusions with these intensive persuasion techniques. Learn to assess key decision factors and identify info processing types. Course Detail >>

Additional Courses

Cold Calling Methods

Social Media Selling

Maximizing Travel Season

Engaging Campus Visits

* Per module group pricing starting at $2,500

Instructor Profiles

Erin Ostling Burkholder MBA

Erin Ostling Burkholder MBA

Erin is the Vice President of Learning & Development at Inroads Analytics. With over ten years of experience in enrollment management, curriculum development, and process facilitation, she brings a wealth of experience to helping institutions develop high-impact recruiting teams and enabling individuals to fulfill their potential.

Kristin Charles Ph.D.

Kristin Charles Ph.D.

Kristin is the owner of KD Charles Business Consulting, providing communication training for 20+ years to healthcare, manufacturing, education, and sales organizations. With a PhD in communication research emphasizing persuasion and group decision making, she helps teams integrate practical tools for interacting with customers and colleagues.

Erin’s Academic Sales Minute

Inspirational observations and encouragement to help you create enrollment wins!   Subscribe

Tell Me More

Apr 13, 2021

Celebrate Small Wins

Mar 15, 2021

Spring Decisions

Mar 10, 2021

Successful Women

Mar 6, 2021

Embracing Academic Sales

Mar 1, 2021

Introducing Erin

Feb 27, 2021

Talk training with Erin: 317.348.4467

Let’s Engage

Accelerate your team and create enrollment wins together!

Sales Training Inquiry