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College Admissions Grapples with High School Campus Closures

College Admissions Grapples with High School Campus Closures

As part of the traditional recruiting process, college admissions professionals may visit dozens or even hundreds of high schools on behalf of their institution. This fall there are roadblocks to that effort. School districts across the nation have announced they are closed to outside visitors, and many have shut campus altogether with plans for distance learning to begin the year. Standard methods for evaluating and scoring students have also been hampered by the pandemic restrictions ...
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Preparation

Preparing for Prediction

Gerald Stanley - CEO The information age is enlightening… well not exactly. For those of us who see the dirty little secrets of data, we know that too often data is not really enlightening at all, but a rather monstrous leviathan that’s just sitting there waiting to devour anyone who sets foot in its labyrinth.  Alright, enough with the middle earth references. We frequently run into situations as an organization where the data that we ...
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Identifying Enrollment Management Problems Using Predictive Analytics

Identifying Enrollment Management Problems Using Predictive Analytics

Former Centenary University President David P. Haney reminds us that it is not always easy for educational institutions to identify problems. "First, we often jump to potential solutions before defining the key issue. For example, 'Our enrollment is too low' does not state a problem. Increasing enrollment is a solution to different potential problems, such as unused capacity or most commonly an operational deficit. Increasing enrollment may be a solution to a deficit, but it ...
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Tuition Discounting

Can Predictive Analytics Optimize Unfunded Tuition Discounting?

The most recent NACUBO report confirms that the average tuition discount rate at private nonprofit institutions continues to march higher. The estimated rate for first-time undergraduates now stands at 52.6% for the 2019-20 academic year. Despite this decade-long trend, the report also indicates that over half of the surveyed institutions had flat or declining enrollment. This trend is widely seen as both detrimental and, in many ways, unsustainable. Employing a potent combination of predictive analytics ...
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New Priorities: Recruitment, Yield and Retention

New Priorities: Recruitment, Yield and Retention

According to University of Texas professor of history Steven Mintz, “For many institutions, recruitment, yield, and retention now stand at the top of the priority list, with liquidity, cost cutting, and revenue generation close behind.” The current environment of furloughs, layoffs and budget cuts makes meeting institutional objectives all the more challenging. During uncertain times your enrollment team needs the proper tools to intelligently and efficiently traverse large student data sets.Taylor University was in a ...
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