How Predictive Analytics Works for Marketing and Admissions in Higher Ed

December 22, 2021

On this episode of The Enrollify Podcast, Zach sits down with Gerald Stanley, CEO of Inroads Analytics, to discuss how predictive analytics helps higher ed marketers and admissions professionals make smarter decisions on how to spend their time, energy, and money.

Most enrollment marketers are at least somewhat familiar with predictive analytics as it relates to deciding which names to buy for a student search campaign, but there is so much more to predictive. Discover how schools are using predictive analytics through the academic year to empower their marketing and admissions teams with the daily insight they need to increase quality inquiries, applications, and enrolled students.

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